MY STORY
The Girl Behind The Brand
I'm Fway -- a licensed cosmetologist, entrepreneur, and founder of Curl Up & Dye and The Sugar Trap. What started behind the salon chair has evolved into a beauty brand built on creativity, confidence, and the belief that every woman deserves to feel powerful in her own skin.
From handcrafted glosses to curated accessories and hair essentials, everything is created with intention. The Sugar Trap Studio is more than a brand -- it's a lifestyle built around confidence, expression, and everyday beauty.
THE SUGAR TRAP DIFFERENCE
Built different. On purpose.
The Sugar Trap Studio was built on one idea: you deserve better. Better ingredients, better finds, and a beauty experience designed to make you feel seen from the moment you shop.
Made With Care
Quality you can feel
Handcrafted products made with intention, quality, and attention to detail.
Made For You
Picked with you in mind
Every item is thoughtfully selected to elevate your everyday beauty routine.
Small Brand, Big Energy
Woman-owned. Independently built.
Created from the ground up with passion, purpose, and authenticity.
Community First
Real women. Real products.
Rooted in authenticity, confidence, and connection ---because you're more than a customer, you're part of The Sugar Trap community.