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CURL UP & DYE x THE SUGAR TRAP

Curated beauty and signature essentials for your softest, boldest era.

ALL PRODUCTS

The Girl Behind The Brand

Built from passion. Crafted with purpose.

What started as Curl Up & Dye has evolved into The Sugar Trap Studio --- a beauty brand rooted in creativity, confidence, and transformation. The vision expanded beyond hair into a full beauty experience, blending glam essentials, curated accessories, and signature pieces that reflect bold femineity and everyday luxury. 

This isn't just a brand --- it's a lifestyle for women who want to feel polished, powerful, and unforgettable. Every product is intentionally made or carefully selected with intention, designed to bring beauty, confidence, and ease into your everyday life.

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Shop Our Collection

Discover your new favorites.

Discover curated beauty, signature accessories, and everyday essentials designed to elevate your look and lifestyle.

BEAUTY ESSENTIALS

glosses, lashes, body care & glam staples.

LEGALLY CHARMED

signature bangles & jewelry stacks made to elevate your look.

HAIR CARE

hair essentials crafted to hydrate, refresh, and encourage healthy growth

BUNDLE KITS

handpicked beauty bundles designed for the full experience.

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